01 Acceptance of terms
By accessing or using BestUTM.com (the “Service”), you agree to be bound by these Terms of Service (the “Terms”). If you do not agree with any part of these Terms, please do not use the Service.
You must be at least 16 years old, or the age of majority in your jurisdiction, to use the Service. By using it, you confirm that you meet this requirement and that any information you provide is accurate.
The friendly summary
Use the builder for lawful marketing work, don't abuse it, and understand it's provided free and “as is”. That's the gist.
02 The service
BestUTM.com provides a free, browser-based tool for building campaign tracking links by adding UTM parameters to a URL, along with related features such as saving links locally and generating QR codes.
- The Service runs entirely in your browser. We don't host, process, or store the links you create on our servers.
- It is provided free of charge for both personal and commercial use.
- We may add, change, or remove features at any time, and we may suspend or discontinue the Service in whole or in part without notice.
03 Acceptable use
You agree to use the Service only for lawful purposes. In particular, you agree not to:
- Build links that point to malicious, fraudulent, phishing, or otherwise illegal destinations.
- Use the Service to distribute malware, spam, or deceptive content.
- Attempt to disrupt, overload, reverse-engineer, or gain unauthorized access to the Service or its infrastructure.
- Use the Service in any way that violates applicable laws, regulations, or the rights of others.
You are solely responsible for the URLs and campaign values you enter and for ensuring your use complies with all relevant laws and the terms of any analytics platform you use.
04 Your content & links
The URLs, campaign names, and any other values you type into the builder are your content. Because the Service operates locally in your browser, this content stays on your device and is never transmitted to us.
We claim no ownership over the links you create, and we accept no responsibility for them. Saved links are stored in your browser's local storage and may be lost if you clear your browser data or switch devices. We recommend keeping your own copy of important links.
How we handle data
For details on what we do and don't collect, see our Privacy Policy.
05 Intellectual property
The Service — including its design, code, text, logo, and the BestUTM.com name — is owned by us and protected by intellectual property laws. These Terms do not grant you any right to use our branding except as needed to use the Service normally.
You may freely use the links you generate for any lawful purpose. The tool itself, however, may not be copied, resold, or redistributed as your own product without our written permission.
06 No warranty
The Service is provided “as is” and “as available”, without warranties of any kind, whether express or implied. We do not guarantee that the Service will be uninterrupted, error-free, secure, or that the links it generates will be accepted by every platform.
While we work hard to keep the builder reliable and correct, you are responsible for verifying that your generated links work as intended before using them in live campaigns.
07 Limitation of liability
To the fullest extent permitted by law, BestUTM.com and its operators shall not be liable for any indirect, incidental, special, consequential, or punitive damages — including lost profits, lost data, or misattributed campaign data — arising from your use of, or inability to use, the Service.
Because the Service is provided free of charge, our total aggregate liability to you for any claim relating to the Service shall not exceed USD $0.
08 Changes to these terms
We may update these Terms from time to time. When we do, we'll revise the “Last updated” date at the top of this page. Material changes will be highlighted on the site. Your continued use of the Service after changes take effect constitutes acceptance of the revised Terms.
These Terms are governed by the laws applicable in the jurisdiction in which the Service is operated, without regard to conflict-of-law principles.
09 Contact us
If you have any questions about these Terms, please reach out — we're happy to help.
Questions about these terms?
Email us and we'll get back to you within a few business days.